Why Work with The Joan Smith Real Estate Family

An effective marketing plan means utilizing resources to price, promote and negotiate a home sale or purchase to meet client objectives.  We execute this plan drawing on team and Royal LePage resources. Our marketing plan for a property includes:

• A Detailed home evaluation, based on the features and improvements of a home, recently sold comparable properties and an understanding of current market conditions to determine an effective pricing strategy
• Staging a home to ensure it is presented well both online and during showings is paramount. We advise and assist our clients with items to be completed to help sell a home, whether that be placement of furniture and décor items, getting a painter, handyman or landscaper. We draw on our collection of paintings, accessories and small furniture items to complement the existing furniture in a home.
• An Advertising plan that makes the greatest number of purchasers and different target markets aware that your property is for sale by regularly advertising in all media for the entire period the property is listed. We consistently advertise your home in all media (social, web, print).
• Communication Tools such as our private client web pages to track property activity, showing feedback and open houses. Updates on new active properties matching purchaser criteria are emailed and made available on personal client web pages before regular distribution on realtor.ca.

We give your property local and worldwide exposure within 48 hours through:

• Direct contact with our large network of potential purchasers and clients
• Advertising on many web sites & social media (Joan Smith, realtor.ca, Royal LePage, Luxury Homes, many targeted property web sites, Facebook, Instagram, Youtube, Twitter, LinkedIn)
• On-line & print advertising (Community Voice, Homes and Land, and targeted promotional materials).
• Open houses advertised in all mediums and direct follow-up with all attendees
• Listing your property on the Ottawa Real Estate Board’s Multiple Listing Service (MLS / realtor.ca) which enables all brokers and more than 3,000+ area Realtors® in the area to be aware of your property
• Well-designed lawn sign – including “coming soon”, this tool works 24 hours a day
• Professional virtual tour of the home on-line including a video walkthrough with drone footage, 360 degree panoramic scenes, full gallery, feature sheets in the home
• Descriptive Feature Sheets with photographs, available on-line, in the home, at open houses
• Direct mail promotional material advertising “just listed” and “just sold” in your neighbourhood

Effective price setting and negotiating skills to meet both buyer and seller objectives is achieved through:

• Experience with a variety of market conditions, Joan and her team are able to spot trends, adapt marketing strategies, and market homes more effectively, or find exactly what a purchaser is looking for to meet budget goals.
• Knowledge – Joan is a Certified Registered Appraiser and the team has intimate knowledge of the community and home designs enabling them to analyze the sales of comparable houses and determine how the specific location and characteristics of a home affect the price and marketing strategy.
• Staying abreast of market trends – by utilizing Ottawa Real Estate Board Monthly statistics on home sales and Royal LePage’s local and national research for market analysis and forecasts across the country.

Joan Smith, Broker, FRI, CMR, CRA

Joan is unique in the industry with 47 years of experience in real estate. In addition she has acquired the following designations to further her knowledge to market, value and negotiate on behalf of sellers and buyers.

Broker: Passed all examinations to be registered by the Ministry of Consumer and Commercial Relations as a Real Estate Broker and Met requirements to be registered as a broker by the Real Estate Council of Ontario
FRI: Fellow, Real Estate Institute – successfully completed university courses in real estate, such as urban development and economics
CMR: Certified in the Marketing of Real Estate – satisfied the professional, educational and experience requirements for membership in the Real Estate Institute of Canada
CRA: Canadian Residential Appraiser – passed all requirements and examinations of the bylaws and regulations of the Appraisal Institute of Canada

Victoria Smith, Sales Representative, B.Comm, MBA

Victoria has 11 years of experience as a real estate sales representative in Ottawa. Having grown up in Kanata, worked throughout the City and raised a family in Ottawa, Victoria can draw on her knowledge of different neighborhoods, services, and schools. Victoria began her career as a management consultant specializing in marketing research and marketing strategy services for private and public sector clients. She has over 15 years in high technology marketing, presenting and interfacing with many customers, marketing technicians & engineers. Victoria’s consistent marketing approach places great importance on understanding clients’ needs and objectives while examining current market dynamics. Using her communication and marketing planning skills Victoria can develop and execute a customized home marketing or purchasing plan.

Luc St-Hilaire, Sales Representative (Bilingual), Bachelor in Landscape Architecture

With 15 years of experience as a real estate sales representative in Ottawa, Luc can use his excellent knowledge of the buying and selling process to meet your real estate goals. Having lived and worked in Ottawa for 30 years, Luc can share his knowledge of the different communities and builders. Luc has 15 years of experience in both the private and public sector as a project manager of buildings and professional landscape architect. He worked on renovation projects to a number of federal buildings in Ottawa giving him detailed project management skills, technical renovation knowledge and insightful appreciation of client’s needs all great skills when buying or selling a home. Luc also worked on many residential and commercial projects including the Open Space Master Plan for Kanata Lakes, resulting in him being familiar with the development of Kanata. Luc would be pleased to serve you in English or French.